Brands and businesses are moving forward toward online stores like social media and websites in this digital world. Brands want to drive business from digital channels because the global audience is immersed in social media platforms. Websites and social media are two different things, for brands, social media has been extremely beneficial & successful. To achieve results, websites have faced so many challenges.
You can embed social media feeds to improve your website performance and businesses can use these platforms to drive traffic and grow business. These social media feeds can showcase content and provide you with an ample amount of personalization options that Facebook, Twitter, and Instagram widgets don’t have. Follow this blog to learn about social media feeds and its benefits for businesses.
What Do You Understand By Social Media Feeds?
A feed that is collected from different social media platforms like X, Facebook, Instagram, LinkedIn, YouTube, etc. is referred to as a social media feed. With ease, you can embed social media feeds on your website. With their favorite brands, influencers, and friends, people go over social media to engage, discover, and connect.
Brands and businesses can reach a wider audience, develop brand awareness, and engage with new customers by leveraging social media feeds. From social media, the content that you gather can be user-generated content or content from influencers. By using hashtags, mentions, keywords, tags, handles, channels, and pages, you can collect the social media feed content.
Social media feeds are a powerful marketing tool for businesses as they are much more than a source of information and entertainment. The dynamics of social media feeds keep changing making social media platforms more addictive and engaging. There are numerous causes why you need to embed social media feeds on your website.
Importance Of Embedding Social Media Feeds On Website
The online presence of your business can get benefitted by having social media on your website. Here are some of the benefits mentioned below having a social media feed on your website.
1. Leveraging User-Generated Content To Develop Credibility
Brands and businesses need to focus on credibility and trust among users, especially on digital channels like websites. There is a huge segment of users that have brand distrust and security concerns. The user-generated content is the perfect solution to tackle this challenge as it is a trustworthy, reliable, and authentic form of content among the users.
From social media, you can leverage all the valuable and relevant user-generated content around your brand by using your social media feed. You can showcase the user-generated content on your website to build trust, display credibility, and boost reliability of your brand. On your website, you can showcase the user experience like reviews, brand advocacy, and positive content that users share about your business or brand.
2. Improves Website Design
The main aspect of a website is content apart from the design which makes the website vibrant and interesting. This is the reason social media platforms see great engagement and interest as the users love the way of presentation and content on these social media platforms. To showcase the appealing social media content on your website, the social media feeds will help you and you can personalize the feed to align it with your design elements and website theme.
3. Expand Brand Reach With Social Content Feed
It is very important to have an active presence on all social media platforms because each social media platform has its users and distinctive advantages. In aggregating all the social profiles and their content into a single feed, social media feeds will help you to merge the power of different social media platforms in one place. You can use your website as a bridge to cross-channel traffic between different platforms.
4. Grow Sales With Social Proof
To share the reviews and feedback on Instagram, Facebook, and Twitter, do you ever think about considering your customers? Many of us as consumers share feedback in public these days whether by putting the story on our social media handles or also the negative aspects of a product that we purchased. Customer-generated content displays social proof. On sales, social proof can increase conversions by 34% as reported by Optionmonster.
5. Intensify Conversions And User Experience
With a website of a brand, user experience is a massive influencer of their engagement and trust. Visitors get to see different content when you add a social media feed to the website into a single feed from diverse social media that intensifies their browsing experience. Users tend to spend 90% more time on web pages that feature UGC galleries because engagement and trust are correlated to sales and conversions.
Types Of Socia Media Feeds You Can Include On the Website
There are different tools that you can use to embed social media feeds into your website to develop brand awareness. Some of the examples of social media feeds are mentioned below:
1. Facebook Feed
On your website, you can embed Facebook feed, Facebook page, Facebook albums, or also display the reviews provided by the visitors that develop trust among visitors as they get the social proof.
2. Instagram Feed
By interlinking your account with the website, you can embed your Instagram feed or also by mentioning specific hashtags. It will enhance user engagement and also increase the dwell time of your website.
3. Twitter Feed
With mention, hashtag, or handles, you can embed a Twitter feed on your website to create awareness of your brand among new visitors.
For any business or brand, social media is a hub of opportunities if you leverage it perfectly. To grab these opportunities you can embed social media feeds on the website. After embedding, it activates the social content to drive your website performance and it increases returns on investment. Let’s start this by embedding social media feeds on your website and get the amazing benefits.