India Beer Market to be Driven by the Increasing Popularity of Beer Among the Urban Population in the Forecast Period of 2023-2028

Alexparker007 August 24, 2023

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The new report by Expert Market Research titled, ‘India Beer Market Share, Size, Growth, Trend, Analysis, Report and Forecast 2023-2028’, gives an in-depth analysis of the India beer market, assessing the market based on its segments like types, qualities, packaging types, productions, and major states.

The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

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India Beer Market Share, Size, Industry Report, Key Player, Major Segments, and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

• Forecast CAGR (2023-2028): 9.2%

The beer market in India is being driven by the increasing popularity of this beverage among millennials and college students. In addition to this, the increasing acceptance of beer as a social drink among the urban population of the country is further propelling the sales of beer.

Over the forecast period, the anticipated increase in the popularity of beer among the corporate female workforce in the country is likely to accelerate the demand for beer in the country. Moreover, the increasing inclination towards beer as an alternative to whiskey and vodka, among others, is likely to provide impetus to the market in the coming years.

India Beer Industry Definition and Major Segments

Beer is defined as an alcoholic beverage prepared by brewing and fermenting malted barley. The alcoholic content in a beer can vary depending on its quality and strength of it. Beer is considered one of the oldest and most widely consumed drinks in the world. Moreover, beer can be flavored.

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On the basis of type, the market can be segmented into:

• Strong
• Mild
• Craft

By quality, the market has been divided into:

• Standard
• Premium
• Super Premium

Based on packaging type, the market can be segmented into:

• Bottles
• Cans
• Others

The market can be categorised based on production into:

• Marco-Brewery
• Micro-Brewery
• Craft-Brewery

The regional markets for beer in India include:

• West Bengal
• Uttar Pradesh
• Karnataka
• Kerala
• Maharashtra
• Tamil Nadu
• Delhi
• Others

India Beer Market Trends

The key trends in the beer market in India include rapid urbanisation, rising disposable income, and increasing popularity of beer among the elite business class population. The increasing inclination towards craft beers with enhanced flavours and superior taste is likely to be another crucial trend in the market.

Moreover, the emergence of online liquor delivery service in the country is likely to accelerate the sales of beer in the coming years. The robust development of bars and pubs, along with the increasing footfall of semi-urban population in these outlets, are likely to provide impetus to the market growth.

Key Market Players

The major players in the India Beer market report include:

United Breweries Holdings Limited
Carlsberg India Pvt. Ltd
B9 Beverages Pvt. Ltd
Crown Beers India Limited (AB InBev)
Devans Modern Breweries Ltd.
Radico Khaitan Ltd.
Others

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.