The design of your webinar landing page plays a crucial role in attracting and engaging your target audience when you host a webinar. A well-crafted landing page can be the difference between a thriving webinar event and one that falls flat. This guide is your way to master the art of webinar landing page design, ensuring that your online event garners the attention it deserves.
From color choices and layout considerations to the strategic placement of elements, we’ll delve into a wealth of tips that will empower you to create a user-friendly landing page.
In a world where aesthetics and functionality go hand in hand, the design of your webinar landing page is a reflection of your brand and the value you offer. So, let’s discuss how to craft a great experience using a webinar landing page that not only converts visitors but also sets the stage for a successful webinar event.
Craft a headline that converts
Your webinar title is arguably the most important part of your page next to your CTA and form. Not only does it tell visitors what the webinar is about, but it can also convince them to watch in the first place.
Make your subject line simple but engaging, something people will really want to invest their precious time in looking at. The title should not contain jargon that the average visitor would not understand – making it accessible to everyone, including those who are new to the subject.
Make it look good
Well, what “looks good” varies from person to person. However, if you have brand style guidelines, apply them to your webinar landing pages. Often, website owners get lazy on event registration pages instead of other seemingly more important pages. However, if you want these pages to convert better, don’t skip this section.
Keep it simple
Good landing page design (and web design in general) is about removing barriers to conversion. This means removing anything that visitors don’t need, such as links to other pages, redundant details, and overly lengthy forms. Your landing page does exactly one thing: converted into. He doesn’t have to do everything.
Place eye catching CTAs
Directing visitors to your CTA is the whole point of the landing page, so it should be clearly visible. If a user needs to fill out a form, make it stand out from the rest of the content. Buttons should be clear and legible, and their text should indicate exactly what the user is doing by clicking. If you need more guidance, check out these CTA examples we love.
Also, consider placing multiple CTAs (or a fixed one) throughout the page, including one above the fold, so that visitors always have somewhere to click while they scroll.
Don’t forget the time and date
Live webinars are events, which means your landing page should show the date and time of the event. You don’t have to explain where users can access the webinar on the landing page, but make sure your confirmation email clearly states which link they should click on at the time.
Write a quality copy
If you can get everyone through the headlines, you may have won the battle, but the fight is far from over. If your landing page copy is outdated, dry, or full of errors, you will lose readers.
Don’t overstate the webinar being the most important and final piece of information. It will sound like a sales pitch, and you don’t want it. Emphasize your unique value proposition. Why is it important for them to attend your webinar? What will they get from it?
Try to be consistent with your message throughout the site. You want to keep the benefits and selling points intact across the entire webinar landing page. Remember that you are selling one thing:
online seminar. The webinar landing page is also a great place to include social proof. If you have clients who have attended your webinar before and are willing to give you an outstanding testimonial, be sure to use it. Website visitors will trust the word of a colleague in the word of the company at any time.
Make sure to proofread
Be sure to edit and proofread your copy to find any major errors. Use a service like Grammarly or another specialized checking tool to make sure your content is grammatically correct and that you’re not committing any unintentional plagiarism.
Finally, although we’ve talked a lot about using keywords effectively, you don’t want to force them into your landing page text. Keyword stuffing doesn’t just make your text awkward; this is what Google is explicitly looking for when penalizing a site’s SEO score.
A/B test your designs
Landing pages can still be optimized with consistent A/B testing. Never make your own assumptions. Instead, tweak everything you can and see what brings in more conversions. Color, CTA text, CTA placement, text font and size, and amount of body text are just a few things you can experiment with.
Add attractive images
Whether it’s a photo of a webinar speaker or a fun illustration, images make your landing pages more engaging and prevent them from becoming walls of text. Images with people can show how your visitors will feel during or after viewing your webinar,
Make it mobile-friendly
Half of global web traffic comes from mobile devices, and your share of website traffic seems to be the same. Every page on your website should use a responsive design that adapts to any screen size, but landing pages are especially important because they are often the first experience visitors have on your website. If your site is not optimized for mobile devices, you will lose a lot of potential customers.
